Privacy Policy - Auralytic

Privacy Policy

Last Updated: 7 September 2026

Auralytic Technologies Private Limited (“Auralytic”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, process, and protect information when you visit our website, use our products or services, communicate with us, or otherwise interact with Auralytic.

By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. About Auralytic

Auralytic Technologies Private Limited is a technology company providing technology, software, automation, artificial intelligence, digital transformation, and related business solutions.

For the purposes of applicable data protection and privacy laws, Auralytic may act as a data fiduciary, data controller, processor, or service provider depending on the nature of the service and the relationship with the customer.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

2.1 Information You Provide

You may voluntarily provide information such as:

Full name
Company or organisation name
Job title or designation
Email address
Telephone or mobile number
Business address
Billing and payment information
Information submitted through contact forms
Information provided when requesting a demo, quotation, consultation, or support
Information contained in communications with us
Any other information you voluntarily provide

2.2 Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Website pages visited
Date and time of access
Referring website
Approximate location derived from technical information
Website usage and interaction information

This information may be collected through cookies, analytics technologies, server logs, and similar technologies.

2.3 Information from Third Parties

Where appropriate and lawful, we may receive information from:

Business partners
Customers
Service providers
Publicly available sources
Marketing or lead-generation platforms
Social media or professional networking platforms
Other third parties with whom you have authorised information sharing

3. How We Use Your Information

We may use personal information for legitimate business purposes, including to:

Provide and operate our products and services
Respond to enquiries and requests
Provide customer support
Process transactions and payments
Prepare proposals, quotations, and agreements
Communicate with customers and prospects
Schedule demonstrations, meetings, or consultations
Improve our website, products, and services
Develop and improve software, automation, and AI-based solutions
Maintain security and prevent fraud or misuse
Diagnose technical problems
Analyse website usage and business performance
Send service-related communications
Send marketing communications where permitted by applicable law
Comply with legal and regulatory obligations
Protect our legal rights and interests
Fulfil contractual obligations
Perform other purposes disclosed to you at the time information is collected

4. Legal Basis for Processing

Where applicable, we process personal information based on one or more of the following:

Your consent
Performance of a contract or steps taken at your request before entering into a contract
Compliance with applicable legal obligations
Legitimate business purposes, where permitted by applicable law
Protection of our rights, property, systems, or users
Other lawful grounds permitted under applicable privacy and data protection laws

Where processing is based on consent, you may withdraw your consent subject to applicable legal and contractual limitations.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve your browsing experience and understand how our website is used.

Cookies may help us:

Remember preferences
Understand website traffic
Improve website performance
Analyse visitor behaviour
Provide relevant content
Maintain security
Measure the effectiveness of marketing activities

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

6. Sharing of Information

We do not sell or rent your personal information as a business practice.

We may share information with trusted third parties where necessary for legitimate business purposes, including:

Cloud hosting providers
Software and technology providers
Payment processors
IT and cybersecurity service providers
Communication and email service providers
Analytics providers
Professional advisers
Legal, regulatory, or governmental authorities where required
Business partners where necessary to provide a requested service
Service providers acting on our behalf

Third parties receiving information from us may be required to use it only for the purposes for which it was provided and to maintain appropriate security measures.

7. International Data Transfers

Some of our technology, cloud, hosting, analytics, or service providers may process information outside India.

Where personal information is transferred internationally, we will take reasonable steps to ensure that such transfers are carried out in accordance with applicable laws and appropriate contractual, organisational, and technical safeguards.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Unauthorised disclosure
Loss
Misuse
Alteration
Destruction

Depending on the nature of the information and services involved, security measures may include access controls, authentication, encryption, monitoring, backups, network security, and internal security procedures.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Provide requested services
Maintain business and transaction records
Fulfil contractual obligations
Comply with applicable laws
Resolve disputes
Enforce agreements
Protect our legitimate business interests

When personal information is no longer required, we may securely delete, anonymise, or otherwise dispose of it in accordance with applicable laws and our internal policies.

10. Your Privacy Rights

Subject to applicable laws, you may have rights relating to your personal information, which may include the right to:

Request access to personal information held about you
Request correction of inaccurate or incomplete information
Request deletion of information where legally permitted
Withdraw consent where processing is based on consent
Request information regarding how your personal information is processed
Raise a grievance or privacy complaint
Exercise other rights available under applicable data protection laws

To exercise your rights, please contact us using the details provided in the Contact Us section.

We may need to verify your identity before processing certain requests.

11. Children’s Privacy

Our website and services are not intentionally directed toward children unless expressly stated otherwise.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take appropriate action.

12. Third-Party Websites and Services

Our website or services may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

We recommend reviewing the privacy policies of third parties before providing them with personal information.

13. Business Transactions

If Auralytic is involved in a merger, acquisition, restructuring, investment, sale of assets, or other corporate transaction, personal information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

14. Marketing Communications

Where permitted by law, we may send you information about our products, services, technology solutions, events, offers, or other business communications.

You may opt out of marketing communications at any time by:

Using the unsubscribe option included in the communication; or
Contacting us directly.

Please note that you may continue to receive essential service-related or transactional communications even after opting out of marketing communications.

15. AI and Automated Technologies

Auralytic may use artificial intelligence, machine learning, automation, and other technologies as part of its products, services, internal operations, and business processes.

Where personal information is processed through such technologies, we will take reasonable measures to ensure that such processing is carried out in accordance with applicable law, contractual requirements, and appropriate security practices.

Customers using Auralytic services remain responsible for ensuring that information submitted to our systems is lawful and that they have the necessary rights, permissions, and consents to provide such information to us.

16. Customer Data

Where Auralytic processes personal information on behalf of a customer as part of providing technology or software services, the customer may determine the purposes and means of processing.

In such circumstances:

The customer may be responsible for determining the lawful basis for processing.
The customer is responsible for providing appropriate notices and obtaining required permissions or consents.
Auralytic may process information only as necessary to provide the contracted services and as otherwise permitted by the applicable agreement.
Auralytic may use appropriate technical and organisational measures to protect customer data.

Where applicable, the relevant customer agreement or data processing agreement will govern the processing of customer data.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, legal requirements, or privacy practices.

When we make changes, we may update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to periodically review this page for the latest information about our privacy practices.

18. Grievance Redressal

If you have a concern, question, or complaint regarding the handling of your personal information, you may contact us using the details provided in the Contact Us section.

We will make reasonable efforts to review and address your concern within the timeframe required by applicable law.

19. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to raise a privacy-related concern, please contact us:

Auralytic Technologies Private Limited

Email: privacy@auralytic.com
Website: www.auralytic.com

20. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the applicable laws of India.

Any disputes relating to this Privacy Policy shall be subject to the jurisdiction of the appropriate courts, subject to applicable law and contractual arrangements.